- Learn the pros and cons of data collection methodologies; - Find out how you can stop counting page views and still get a rich understanding of your customers;
- Discover how to identify valuable metrics with the "three layers of so what" test;
- Optimize your organizational structure and choose the right analytics tool; - Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices and others; - Leverage quick-start solutions for blogs and e-commerce, support, and small business websites;
- Learn the key ingredients of a great experimentation and testing platform; - Use competitive intelligence analysis to glean insights and drive actions.