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Web Analytics

An Hour a Day
Avinash Kaushik

Levertijd: 8 a 10 werkdagen

€ 23,45 € 22,12 Excl.

Web Analytics

Uitvoering Paperback
Uitgever Sybex
Website www.sybex.com
Bladzijden 480
Taal Engels
EAN 9780470130650
ISBN 978-0-470-13065-0
ISBN10 0470130652
- Learn the pros and cons of data collection methodologies; - Find out how you can stop counting page views and still get a rich understanding of your customers;
- Discover how to identify valuable metrics with the "three layers of so what" test;
- Optimize your organizational structure and choose the right analytics tool; - Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices and others; - Leverage quick-start solutions for blogs and e-commerce, support, and small business websites;
- Learn the key ingredients of a great experimentation and testing platform; - Use competitive intelligence analysis to glean insights and drive actions.